My Story

I grew up between the US and Israel and started my career in tech investment banking in San Francisco, working in a cubicle for 80 hours a week.

I quickly realized I'd rather be out in the world solving problems. So I left to start my own company.

Our vision was to build an OpenTable for clothing stores, allowing people to pre-browse inventory and populate fitting rooms at a scheduled time.

Like most first-time founders, I made a lot of mistakes and <2 years later I threw in the towel and joined a small startup called Life360 where I first got exposed to product management.

After building a lot of processes (mostly on the customer support side), I left Life360 to become the first product manager of an early stage startup called Breeze.

At Breeze, I led our 0→1 fleet management initiative and a year later, Breeze was acqi-hired by Ford for our talent and tech.

We launched and scaled Canvas under the Ford umbrella as a flexible alternative to car ownership. I led product for our shopping and checkout experiences.

A couple years post-acquisition, Canvas scaled up to thousands of customers and I decided to join a startup called Abstract as their first product manager. Canvas was an early customer of Abstract and I was a power user; I jumped on the opportunity to PM a product I loved as a customer.

At Abstract, I led the collaboration team, which focused on improving the presentation, curation and feedback process for designers and their teammates.

At Abstract, we painfully watched as the Sketch market share dissolved; Figma became the dominant player in the design tooling space. Since Abstract was only compatible with Sketch, we were bleeding customers and many of my colleagues (me included) were let go.

After Abstract I joined Facebook to lead a team focused on making small business advertisers successful through personalized guidance. I loved my time at FB and drove a massive $300M+ revenue lift. Biggest measurable win of my career.

When my wife and I decided to move to NYC, I joined a local startup called Attentive to lead new product experimentation. My first few months at Attentive were some of the best in my career. After the NPE team got disbanded due to the company doubling down on the core business, I was shuffled to a new team every few months which made it hard to make a meaningful impact. So I decided to leave.

After a few months of exploring, I was offered the opportunity to join a Series A company called Continuum as the head of product. I loved the team and wanted to work on a marketplace business so it was a great fit. I enjoyed my time at Continuum and learned a ton about fractional work by building for our customers. I led product through our pivot to FairComp after which I handed the product reins back to the founder/CEO and struck out on my own to explore solopreneurship.

These days I'm teaching a top-rated Maven course for product sense and analytical thinking interview preparation (featured on Lenny's List and in Lenny's Newsletter🔥), building an AI copilot🤖 to scale interview practice, and working with early stage startups as an advisor.