Ben Erez

I'm a product manager living in San Francisco 👫🐶

Check out my newsletter!

Story 📈

I started my career in tech investment banking. I was in cubicles for 80 hours a week and wanted to be out in the world solving problems. So I left to start a company.

When that didn't work out, I joined a startup called Life360 where I learned about product management by supporting our PMs.

I decided to become a product manager and joined an early stage startup called Breeze as their first PM.

I led our fleet management initiative and a year later, Breeze was acquired by Ford. I stayed on for two years post-acq to launch and scale Canvas, a Ford-owned flexible alternative to car ownership.

Exactly two years after we were acquired by Ford, I left Canvas to join a startup called Abstract as their first product manager.

In June 2020 I joined Facebook as a product manager where I'm leading a team that is focused on delivering personalized guidance to small business advertisers.

Writing ✏️

I'm constantly working on my writing and have a long way to go.

What motivates me is being able to properly translate thoughts into written words. It's challenging and extremely gratifying when it works.

Here are some of the pieces I've published. I also have a newsletter if you want to be notified of future writing ✨

How I built trust with my team as a new PM 🤝

Virtual onsite 2.0: beyond the day-long interview 💡

The Hedgehog Method of feedback 🦔

P1E12: A new model for remote work 🏠🛩

Early Thoughts on Distributed Work 💻

Thoughts on Therapy 🔍

Context, Constraints and Conviction — The Three Cons For Shaping Product 🔥

How I landed my first startup job through a roadtrip 🛣

22 Mistakes I Made as a First Time Founder 🙅

Onboarding, Retention, And The Elusive “Bottom of the Funnel” Metric 📊

Advising ♟

I love helping founders think through product and strategy.

If you'd like to get in touch, DM me on Twitter or email benerez333 [at] gmail [dot] com


Dan Widing Founder & CEO of ProdPerfect
The trick to good product development is having the right balance of boldly relying upon expertise and humbly validating assumptions with rigorous discipline. Ben has mastered that balance.


Troy Sultan, Founder & CEO of Guide
Ben looks at problems and businesses through the lens of people and systems, giving him strong intuition about where to point his curiosity. This makes him a uniquely helpful sounding board on a broad range of topics from product strategy to recruiting to management to culture. Ben is also highly responsive, probably the most underrated quality in an advisor.


Jake Rothstein, Co-Founder of Papa
We consulted with Ben as we were going through an initial pivot, post MVP. With his vast product experience and analytical approach to problem solving, Ben was able to expose some of our internal blind spots, which made us completely rethink our product, tech roadmap, and even parts of our Go-to-Market strategy. We’ve since fundamentally changed the way we think about product development and how (and when) we build and launch new technology. His insights were invaluable and we will continue to consult with him as our business grows and evolves.


Eric Anderson, Founder & CEO of Theta
Ben's ability to dive deep into conversation about the most complex issues you face when building product is something I really value. He's able to ask the tough questions that need asking and able to help surface an understanding of "What is this thing? Who is it for? Why does it matter?"